The market is in transition: centre + Topla (apartments €2,400–3,800/m², a unique palm-lined seafront promenade, the most accessible premium on the coast), Igalo (apartments €2,100–3,200/m², driven by health-tourism — the Simo Milošević Institute draws Austrian and German patients year-round), and Portonovi + Kumbor (apartments €6,500–11,000/m², a direct alternative to Porto Montenegro at a lower entry price and with newer infrastructure).
The Croatian border is 15 minutes away — buyers working in Dubrovnik or using its airport increasingly choose Herceg Novi over more expensive Konavle.
Sigma focus: Portonovi marina units at sub-Porto-Montenegro pricing, Igalo villas suited to health-tourism letting, and old-town attics with views over Lovćen and the open sea.
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